


With Google’s service, you can choose from more than 35 different narrator voices, submit an.
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Apple and Amazon have both worked with narrators to develop voice corpuses, according to industry sources, while Google’s offering is currently available as a free beta test. Three of the big tech giants have either publicly said they are - or are believed to be - developing automated audiobook-reading technology. (And audiobooks require six hours of preparation on the part of the narrator for every one hour of recorded audio.) Three of the big tech giants have either publicly said they are - or are believed to be - developing automated audiobook-reading technology. Voice actor and audiobook narrator Cromerty York tells me she effectively won’t get out of bed for less than $120 an hour. McQuaid says that basic audiobooks start at £2,000 ($2,400) for production alone, before the actor’s charges are included, which can be anything from £75 an hour to £600, depending on the stature of the person hired. And yet, they can be expensive to produce. Consumers, he says, “expect there to be an audio version of pretty much everything that’s released.”
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Patch McQuaid, founder of iD Audio, which produces audiobooks for major publishers, says the audiobook trend isn’t just driven by publishers. “It’s a way of increasing revenue from already published titles.” “Audio is a very exciting market for book publishers,” says Martin Hickman, founder of Canbury Press, which published both of my books. In 2020, 71,000 titles were released in audiobook format, up 39 percent from just a year earlier. industry body, has spoken of a “steep rise” in audiobooks’ popularity accelerated by the pandemic. That’s not the whole story, however: Because audiobooks generally retail for less than print books, looking at revenue undercounts their position in the market. In 2010, they accounted for two cents of every dollar the industry made by 2020, it was nearly a dime a dollar. If a human couldn’t get Casey Neistat right, what hope did an AI have with Yiming Zhang (the name of ByteDance’s founder) or Toutiao (the company’s Chinese news app)?Īudiobooks have become an increasingly important part of the publishing industry. So when my publisher contacted me last month about the prospect of producing an audio version of my second book, TikTok Boom, using a whizzy AI algorithm developed by Google, I was circumspect. “ expect there to be an audio version of pretty much everything that’s released.” I feared that listeners with any knowledge of YouTube would hear this mistake, hit stop, and never listen to the rest, and I’ve consequently never really publicized the audiobook version. It was a catastrophic error that I felt undercut any credibility I had, and there was nothing I could do about it because by the time I was hearing it, the audiobook was already on Amazon via Audible. But the narrator of my book said Nee-stat. Neistat, who’s likely to appear on YouTube influencers’ Mount Rushmore, has a surname pronounced N’eye-stat.

Just a few words into the first chapter, the narrator - a bland North American actor whose voice sounded nothing like mine, which was odd for me to hear - read out a section in which I’d been mentioned in a video by YouTuber Casey Neistat. My heart sank when I listened to the audio version of my first book, YouTubers, a study of YouTube and its impact on society.
